The Generative Arts
A new renaissance or the end of modern art?
About The Generative Arts
The Generative Arts (aka GenAI) is in reference to our newly acquired ability of computers to generate images, video, audio and text using AI.
Our Opinion
We believe that this period will be looked back on by history as a 2nd renaissance. One of the most commonly misunderstood aspects of creating art with generative processes is that it makes the act of creating art frictionless or easy, or that AI work is slop and nothing soulful can come out of it. We strongly disagree with this premise and believe that the generative arts is just as valid as any other medium, and although it will undoubtedly lead to an increase in the quantity of work being released, we believe that it does little to affect the quality of the work which has more to do with the intention of the artist, the craft which they employ to create the art, and the depth of the message conveyed.
The truth is that humans make effortless slop all the time and sometimes they get paid a lot of money to do it while attracting massive audiences, there really is no accounting for taste, there is no definitive answer for what is good or bad, what is innovative and what is derivative or what even constitutes as art.
Traditionally there have been very few artists that get to make their own rules, especially for projects that involve massive investment like Hollywood films do. We think GenAI is changing this for the better. In commercial film, expenses are always spared at the cost of the final product, and it is the role of the director to guide the process so that the corners being cut are not integral to the overall vision. As artists we believe the purpose of using this new toolset is to allow our work to go 10x further, or have 10x more time for the minutia that IS integral to the soul of the work, and the passion that goes into good work.
Some of the best songs famously flowed out of musicians in hours with little effort, and maybe it took them a lifetime of hard work to get to a place where they could create great work so effortlessly. We believe this is a testament to the fact that “great art” does not necessarily have to involve arduous or time-consuming work. Nor do we believe a process to be inauthentic just because “ze artist” didn’t make every single brush stroke or wrote every single world, because that is not how any art is made, no one is in a bubble and we are all standing on the shoulders of giants.
Our hope is that this new medium will enable the next generations of artists to better express themselves than ever before. That these new tools will do what the sound recording and instrument synthesis did for music, giving birth to modern music. And what the invention of photography and animation did for story telling and modern art.
Featured Shorts
This short film is what is a great example of how the generative arts can extend our creative vision and not replace it.
Resources
Generative Arts News and Featured Work
-
ANCESTRA a Short Film by Eliza McNitt
ANCESTRA is a film from Primordial Soup, a storytelling venture founded by director Darren Aronofsky in collaboration with Google DeepMind, this film shows how generative tools can be used by artists to expand creativity rather than replace it. This is one of the first films that I saw that used generative imagery to enhance the […]
-
Art | Generative Media | Music
ADHD – Music Video by IGORRR
The visuals for this video were made by meatdept.tv and maybe I’m bias but I don’t know how anyone can look at this video and not immediately understand the strange power of the technology! 🤓 Related posts: Our Official Christmas Card for 2023 ANCESTRA a Short Film by Eliza McNitt Music Video Made Entirely with […]
-
Our Official Christmas Card for 2023
This video was generated using Midjourny and Runway.ml Related posts: ADHD – Music Video by IGORRR ANCESTRA a Short Film by Eliza McNitt Music Video Made Entirely with Video Generator Sora PSA for The Sun
